Supporting capable women stepping into business ownership – without freezing, forcing, or abandoning themselves.

High-touch support for women moving out of employment and into business ownership – when the stakes feel real and the next step feels heavy.

You don’t need certainty to move forward. You need steadiness.

I help you:

• Hold the transition without rushing or second-guessing
• Sense-check decisions and next steps as they arise
• Move forward steadily while protecting your energy and income

This is calm, high-touch support for women who’ve decided change is happening – and want to move into business ownership in a way they can stand behind.

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This work is for you if:

• you’ve already decided your current work no longer fits
• you know you’re moving toward business ownership, but want to do it carefully
• you feel the weight of holding the transition — financially, emotionally, and practically
• things feel more serious now that action matters, and you don’t want to get it wrong
• you want to move forward without rushing, burning out, or destabilising your life
• you value steady, thoughtful support while everything is changing

This often resonates with women who carry responsibility for others, alongside demanding work — and who are now navigating the added complexity of stepping into business ownership with limited margin for error.

This work is not:

• quick fixes or hype
• step-by-step business-building programmes
• productivity or performance optimisation
• mindset work designed to help you “push through”
• support for people who are still undecided about changing their work

Earlier in the process? Explore the Hold Steady Decision Map here.

About Me

II work with women who are in the middle of change — where their current way of working no longer fits, and stepping into business ownership feels real, weighty, and important.

This is often a moment where the thinking has been done, decisions have been turning over internally, and yet taking the next step feels harder than expected. Not because you’re unsure — but because you’re taking responsibility seriously.

My role is to support you through that exact phase — when the old way no longer works and the new one isn’t fully lived yet.

I help you:

• Hold the transition steadily, without rushing or second-guessing yourself
• Reduce pressure around high-stakes decisions
• Sense-check choices and next steps as they arise
• Keep moving forward without forcing certainty or burning yourself out

This work is calm, practical, and grounded. There’s no hype, no pressure to perform, and no expectation that you should feel confident before you act.

Instead, we focus on thinking clearly, taking responsibility sustainably, and moving forward in a way you can live with long-term.

You don’t have to carry this part alone.
And you don’t have to push yourself through it either.

What steady support through work change looks like

I work with women who are thoughtful, responsible, and already carrying a lot — often alongside the added weight of stepping into business ownership. Getting stuck here isn’t a confidence issue. It’s what happens when decisions matter and the margin for error feels small. This work gives you space to think clearly, reduce internal pressure, and move through the transition in a way you can stand behind.

What Hold Steady Is

Hold Steady is 1:1 support for women who’ve already decided their current work no longer fits — and are now stepping into business ownership while carrying real responsibility.

This is the phase where the decision has been made internally, but living it out feels heavy, uncertain, and high-stakes.

Hold Steady offers calm, steady support so you can move through this transition without rushing, forcing certainty, or depleting yourself.

You don’t need to have everything figured out.
You need somewhere steady to bring what’s real right now.

• Hold the transition without spiralling or forcing certainty
• Reduce internal pressure around high-stakes decisions
• Move forward in a way you can live with long-term